APFA is an advisory business involved in the sports industry.
Having operated a very successful elite football academy in association with Chelsea FC, APFA has unique experience and insight into the development of young sportsmen and women.
APFA partnered with the Wellington Phoenix FC (NZ's only professional football club) to establish their in-house academy programme (WPFA).
APFA has also supported Oceania Football Confederation in the development of National Youth Academy Programmes in OFC's Member Associations.