Sam Murphys IIFYL 2.45

Firstly let me explain where the concept of IIFYL came from.

You may have heard of the movement within the fitness & nutrition industry called IIFYM (If It Fits Your Macros).
The concept is basically a "diet/antidiet" that allows you to reach your health and fitness goals without becoming a boiled chicken breast and steamed broccoli clean eating warrior.
It's about reaching your daily calorie and macronutrient targets in a way that allows you to still enjoy the the treats you love.

Sounds ideal right?

Well why not follow that exact same concept for every aspect of your fitness journey? (i say journey because thats exactly what it is, there is no final destination)

Why do a 12 week challenge?
What happens after 12 weeks?
Are you going to stick to the harsh nutrition plan and that incredibly draining fitness regime that leaves you grumpy and exhausted all day?
Well considering a resounding 95% of people that go on "diet" to lose weight end up putting it back on or MORE shortly after seems to indicate that no, you won't stick to it forever.

So surely the sensible thing to do is to create a "LIFESTYLE" not a "CHALLENGE". A lifestyle which leads you to reaching your goals and actually enjoying the process.

Thats what I'm about.

IIFYL - If It Fits Your Lifestyle

My aim is to work with you to figure out what your fitness and nutrition goals are. Whether its to get vain popping, striation showing, cheese grater ab lean or if its simply to become a healthier more productive version of yourself.
Then we will then break down that goal into smaller goals that are achieveable in a way that gives flexibility to still do the things you enjoy.

So there it is....

Simple
Sustainable
Personalised
and most importantly ENJOYABLE

IIFYL - Create the lifestyle and body you want and ENJOY the process.